Last month, 62% of homeowners with an emergency asked AI first.
What is it saying about your company?
There’s a 90-day path from invisible to the name AI recommends but the window to take it is closing fast...
Margaritaville Hollywood Beach Resort · A day and a half, worked hands‑on · Room kept small.
Aug 7-8, 2026 · Hollywood Beach, FL
62%. That’s a number that should bother you.
Somewhere in your town, a homeowner’s furnace quit or a pipe let go. Nearly two out of three people in that spot now reach for AI first to find who to call. Not Google. Not a referral. They ask ChatGPT or Gemini who to call, and they call who it names.
That’s not a forecast. It’s happening in your market, this month.
The surge in AI‑referred traffic to businesses as homeowners shift how they search.
of home service searches now show an AI answer above the results you fought to rank in.
Clicks to contractor sites drop by as much as this when the AI answer appears. They got a name. It wasn’t yours.
Soon, every search will run through AI first.
Google isn’t a list of links anymore. It’s becoming an answer machine. You ask it a question, it just tells you. No ten blue links to scroll. No reason to click anyone’s site. Two in three searches already end without a single click.
And it’s spreading to all of it. A year ago, AI answers showed up on a quarter of home service searches. Now it’s half. It is not stopping at half. Pretty soon every search your customer runs gets handled by AI first.
This isn’t coming. It’s here, and it’s speeding up. Quarter to half in a year. Wait, and you’re clawing your way in after your competitors lock the spots.
“I rank #1 on Google, I’m fine.”
That’s the single most expensive belief in the trades right now. Your Google rank and your AI visibility are separate systems. They read different signals. The things that win Google are not the things that win the answer.
You can own the map pack in your town and be a complete blank to ChatGPT. Most contractors, when you actually score them, come back invisible. Not low. Invisible.
And you can’t feel it happening. The homeowner who asks AI, gets three names that aren’t yours, and books one of them never calls to say he didn’t. There’s no missed‑call log for the customer who never found you. The leak is silent, and your #1 ranking is what’s keeping you asleep through it.
Whoever moves first wins this. Right now, it's anyones game.
It isn’t only the franchise guys. It’s whoever in your market reads one article and acts on it before you do. AI recommendations in most local markets aren’t locked up yet. The owners who plant their flag now will be the default answer in their town for years, the same way the early movers on Google Reviews are still cashing that head start a decade later.
I know how that compounds, because I’ve lived it. A big part of why we scaled A1 the way we did was being early. We did things before the rest of the trades caught on, and that lead kept paying off long after everyone else woke up. Early is the whole game. The window for early on this one is open right now, and it’s narrow.
The bar being low cuts in your favor. A contractor who does the right handful of things, in the right order, can go from invisible to the business AI recommends, in most mid‑size markets, in about six months. That’s not a someday promise. That’s the path.
We may not have met, so here's the short version of why I'm teaching this.
I grew up in a family business in the trades, then went to school for math and software. That combination is rare, and it's the foundation of my unique ability. I know what it's like to run the shop, and I can actually build the technology, not just talk about it.
I was CMO / CTO of A1 Garage Door when we scaled past $250M, and I built a lot of the early tech underneath it. Since then I built Home Service Freedom from the ground up with Tommy Mello, where I've worked with hundreds of owners on scaling their businesses.
That's why I built Found. I don't study AI from the outside. I build with it every day, and I've watched it quietly rewrite how your customers find you. The same instinct that had me early on the last few shifts has me early on this one. Early is the whole game, and the window is open right now.
I'm not here to be the guru on a stage. I'm here to put what I've built in your hands, so you walk out with it working.
Hands On. Small Group. Me working directly with you.
I'll teach the group the current state-of-the-art in AI search. You'll review your own AI audit, face your own gap, and start closing it before you leave. You'll ask questions, get answers, and build your plan. You can opt for one of the live review seats (5 available, first come first served), and I'll go deep on reviewing our business, live in front of the room.
You find out exactly where you stand, before you arrive.
You fill out a short survey. My own AI runs the audit, scores you on all 17 signals out of 100, and builds your report. In the room you get your report and see the whole room’s results in aggregate, nothing confidential shared. That score is the target everything else is built around.
You learn how the answer actually works.
Why ChatGPT, Perplexity, Gemini, and Google’s AI each pick different companies for homeowners searches, and what moves each one. Why your rank doesn’t transfer. What the signals actually are.
You leave with a plan built around your score.
Not a generic checklist. Your weakest signals, in priority order, mapped into a 60‑day sprint written for your business and your town. You’ll know exactly what to do, in what order, and what each move is worth.
I put my tools to work on your business, in the room.
I'll give you my personal tools and frameworks to evaluate your business. You'll leave with a clear cut action plan, not a binder full of notes.
The part you can’t see from inside your own business, and the fix you’ll walk out moving on.
You leave with a clear-cut AEO plan to execute and the tools to do it.
Margaritaville Hollywood Beach Resort. August 7-8, 2026.
Right on the sand in Hollywood, Florida, between the Atlantic and the Intracoastal. Beachfront rooms, restaurants and bars on the property, a spa, the pools. Come in, do the work, and make a few days of it on the beach with the family if you want to.
A one and a half day focused session.
Here’s the room, start to finish.
- The new front door, and what it’s already costing you.
- How ChatGPT, Gemini, Perplexity, and Google’s AI each pick who to name, and why your Google rank doesn’t transfer.
- Your audit report, and where you land against the room.
- What staying invisible is costing you, on your own numbers.
- The signals that move the answer, and which ones matter most for your trade.
- Build your plan, signal by signal.
- Re-open, and what came up overnight.
- The content, the structure, and the questions to own.
- My tools, set up and running on your business.
- Your 60-day sprint, and how to keep score without rank trackers.
- Your Monday move.
Who this is for
Owners past the solo stage. You’ve got a team, real customers, and you already know referrals alone won’t carry you forever. You don’t need to be technical.
Operators only
No agencies, no vendors selling to the room. Bring your business, leave with it started.
“It might be one of the most important workshops I have attended in recent memory. The timing was optimal.”
“We learned so much and are excited to implement things for our team.”
“I appreciate the small group attention you gave us.”
You’re not buying a day and a half. You’re buying your way into the answer your customers already trust.
You already know what a lead costs you. One customer who finds you through a front door you own, instead of one you rent, pays for the room. Then keeps paying, because you own it.
Your audit, your score, the plan, the tools set up and running, and 90 days of access. The whole working session.
Add your right‑hand person for +$997. The second seat is the difference between a great couple of days and a thing that actually gets done, because the person who’ll run it built the plan with you.
Your business worked live on stage, your whole audit walked through and rebuilt by me in front of the room. Only five exist. When they’re gone, they’re gone.
Reserve your seatP.S. The reason to be in this room now instead of next year is the window. The bar to win your market’s AI answer is still low, and it won’t stay that way. The owners who move first become the default name for years. I watched exactly that play out scaling A1, being early was most of the edge. Same window’s open here, and it closes quietly.
Reserve your seat here →
Come, participate, do the work. If by lunch on day one you don’t see how this returns several times what you paid, tell me before we break and I’ll refund every dollar.
The 62% isn’t going back down. The only question is whether you’re the name AI gives your customer, or the one it skips.
This is worked hands‑on. That’s why I can’t put hundreds in the room, and only five in the hot seats. A real date, a real place, a real limit. No countdown clock, no fake timer. The only pressure here is the math and the limit, and both are real.
What you’re probably thinking.
“I’ve done events before and nothing stuck.”
I know, and you’re usually right. That’s why this is built the way it is. You leave with the tools running on your business, your monitoring live, a 60‑day plan, and the option to bring the person who’ll actually run it so they’re trained in the same room. Motivation fades. A scored business with the tools already working doesn’t.
“I rank #1 on Google, I’m fine.”
The single most expensive belief in the trades right now. Your rank and your AI visibility are different systems. The only way to know where you actually stand is to score it, which is the first thing we do.
“Is there even a market for this in my area?”
That’s exactly what your scorecard and the live engine results answer, on day one. If AI is already naming competitors in your town, the market answered for you.
“I’m too far along to start over.”
You’re not starting over. Everything you’ve built still counts. We’re adding the one front door you don’t have yet, and making sure the machine that now stands between you and the customer can actually see you.